Tell a Good Story and Change the World
Presenter: Karen Smith Hupp, Assistant Vice President, CSM Community/Media Relations
In an environment saturated with messages bombarding people from every side, how can you make your organization's essential story stand out? The ability to convey it in a compelling and memorable way is critical to your organization's effectiveness, but it can be surprisingly difficult to shape it successfully. A seasoned community relations expert, the presenter will guide you through the elements of good story-telling, starting with identifying the publics you need to reach and going on to discuss the various platforms on which to mount your story, including news releases, social media, fundraising appeals, and annual reports. Feel free to share your experiences and questions. Participants in this workshop will want to take advantage of the follow-up workshop on November 18 on "Putting Your Organization's Story to Work," when Ms. Smith Hupp will provide hands-on help in refining your story.