Creating a Newsletter
Presenter: Kristin Titsworth, Kristen Titsworth is Media and Graphics Developer at the College of Southern Maryland, where she works with the Marketing Department to develop web graphics, social media branding, online advertising, and e-marketing campaigns. She also owns Let It Be Creative, LLC, her freelance graphic design business where she creates logos, websites, and more, for small businesses. Kristen's work has been published by POLITICO, The University of North Carolina at Chapel Hill, Sports Illustrated, The News & Observer, and Discovery Education, among other publications. She holds a Bachelor's degree in Journalism and Mass Communication from the University of North Carolina at Chapel Hill.
Description: This practicum is a hands-on approach to e-newsletters. We will explore MailChimp, ConstantContact, and other online tools you can use to build an effective e-newsletter for your organization. We will discuss writing for the web, uploading and managing lists, and email marketing basics. If your organization already has an email marketing platform or is working to develop a list, bring that information with you for more targeted questions.