ENewsletter: An Overview
Presenter: Kristin Titsworth, Kristen Titsworth is Media and Graphics Developer at the College of Southern Maryland, where she works with the Marketing Department to develop web graphics, social media branding, online advertising, and e-marketing campaigns. She also owns Let It Be Creative, LLC, her freelance graphic design business where she creates logos, websites, and more, for small businesses. Kristen's work has been published by POLITICO, The University of North Carolina at Chapel Hill, Sports Illustrated, The News & Observer, and Discovery Education, among other publications. She holds a Bachelor's degree in Journalism and Mass Communication from the University of North Carolina at Chapel Hill.
Description: Whether you're new to e-newsletters or already have a monthly e-publication, this seminar will be helpful in planning, composing, and building an e-newsletter, a key tool for effective communication to your potential donors and for building a network of supporters. We will discuss the fundamentals behind writing and building an e-newsletter, the software tools you can use to build one, and why you would ever consider one in the first place. We will also briefly discuss developing mailing lists and how to reach your target audience.